Target Audience and Intention

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In this lesson, learners are taught that each magazine has a specific intention. Secondly, learners are exposed to the value and importance of identifying a magazine’s target audience. Being aware of one’s target audience is vital in determining what to include in the magazine. Prior to showing this lesson you could ask learners to name their favourite magazines and you could list these on the board. After viewing the lesson learners could think about what the target audience and intention of each of the listed magazines is likely to be. The teacher could also have some examples of popular magazines to hand out to the class for discussion. These could be used for several of the lessons.
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