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Advertising in magazines


Local Video

1623 | 10 | 1
In this lesson, we focus on advertising. Learners are exposed to various advertisements and shown how, depending on a magazine’s target audience; they come to be placed in different types of magazines. The advertisements that are placed in magazines will advertise either content primarily aimed at the magazine’s target audience or will be designed in such a way as to appeal to that magazine’s audience. Learners are furthermore exposed to a number of techniques employed by advertisers to ensure an advertisement’s success. To emphasise these points, you may want to refer to the range of magazines that you have available. Ask learners to cut out three adverts from a magazine and to then explain why these adverts may have featured in the magazine they were sourced from. Be sure that the learners consider the points made in the lesson i.e. the effectiveness of the photo, the logo and the slogan, and the AIDA principal.
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