Analysing a Television Advert

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In this lesson, learners are introduced to the AIDA principle as one way of assessing the effectiveness of adverts. They are then asked to analyse a television advert using the AIDA principle and we guide them through this process. Understanding this principle is also vital for the more in-depth analysis undertaken in the fourth lesson. Learners could be shown the adverts in the fourth lesson for them to apply the AIDA principle, prior to showing them the analysis offered in the episode. Learners are also introduced to the concepts of ‘hard sell’ and ‘soft sell’ as different approaches advertisers use to inspire audiences to take action.
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