Advertising Outside

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In this lesson, out-of-home adverts, such as those on billboards, taxis, trains and buses are shown to learners and we discuss the advantages of this form of advertising. Many examples are shown to learners to encourage them to apply their analytical skills to these types of adverts as well. You could ask learners to walk around the perimeter of the school and make a note of the adverts they see with a view to applying the AIDA principle to them.
Learner Video